A pioneer of transformative business models, I have a proven ability to initiate long-lasting, profitable, organisational change. This is generally achieved with thorough design, systematising niche-insight, fused with new technology.

The result is long-term, reproducable value. But, I can not do this work alone. My work relies on being in an environment, determined to uncover dissatisfaction, question the norm and forge new directions.

Previous sucesses include deployment of systems mitigating preventable losses, first-to-market with 64bit technology and streamlining applications by interpreting user behaviour.

Comfortable performing user research, delivering graphic design, formulating prototypes or writing robust frontend code – I act as a power-multiplier on behalf of disparate teams. I produce work for award-winning startups and have been a consultant to a client with a market capitalisation of £30bn.

Don’t worry if you’re not there yet, if there is potential for entrepreneurial insight – I could make a valuable contribution.

Proud to be a fearless creative that embraces practical constraints – I work best with talented teams that need to innovate.

So, what’s your business challenge?

Beyond Sustainability

The platform shares 20 years of learning about domestic and community sustainability.

The aim is to connect other design sucesses with people across disciplines.

Areas of focus

The project aims to bring attention to key areas of change: Health, Education, Food, Transport and Shelter, for billions.

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RVO.LT

Communicating family values

A warm, welcoming brand – clear for local people looking for fresh, organic produce. Yet appealing to food connoisseurs, even overseas.

Traditional Graphic Design

Devoured by hype: fresh, organic produce is mis-sold. Marzo, on the other-hand tell the real story, embracing a lo-fidelity, informal aesthetic .

Powerful, nimble pages

The website is mobile-first, developed on NetlifyCMS, an interface for zero-compromise authours integrating with GitHub. A static site generator called HUGO produces flat files without a database. This combination scores highly with Google PageSpeedInsights.

Component Library

Tachyons adapts to design needs. By creating a modular visual library, it is possible to consciously add components, without too-much complexity. This keeps things manageable, while extending default behavior and serves as a spring-board for future projects.

I have patched existing classes to fix limitations in the library. Everything works with from static HTML. Javascript enhances accessibility and improves download handling for heavy, full-screen images.

This combination places content in the hands of the author. Resulting in lightweight, rich, multilingual content – without bloat.

Empirically tested

Marzo.li scores 100% on Google PageSpeed insights. Learn more on the GTMetrix report.

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Marzo.li

Co-habitation Property Services

This webapp helps people in the luxury rental market organise and filter rooms to taste.

Data sanitisation

Keeping pages fresh means that subtle errors creep into customer-facing pages, often without notice. The UX requirement to check and catch these data-entry mistakes was first-and-foremost priority.

NetlifyCMS, in the browser is utilised for data-entry which produces a terse data template. This is stored as JSON and renders client-side, keeping the information up-to-date without having a complicated processes.

This investment makes maintaining housing properties as simple as possible – even when tiny nuances in content are required.

Data Minimalism

The same JSON is filtered on the client’s browser. There is no need to serve multiple, unchanging files, use a complicated test procedure or even rebuild pages after data entry.

An eye for detail

Busy with photography clients such as Naomi Campbell, Kim Kardashian and Martina Navratilova, Sebastian Smith occasionally needs to retouch shoots.

…and with clients like these Seb requires a keen eye for detail.

Working together on these images involves repairing blemishes, performing complex repairs and preparing hairstyles for large-format advertising.

Award winning Ltech startup

Cambridge University’s Andrew Buchanan, set out to make counterfeit, theft and fraud a thing of the past: Vaultarch is a multi award winning Ltech (Legal tech) startup protecting valuable collectables.

Scott displayed energy & resourcefulness… He has good networking skills & an eye for the commercial factor – Andrew Buchanan, Vaultarch

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• Vaultarch.com
• Startup Weekend
• Startup Next
• Facebook
• Twitter
• Cyberport2, Hong Kong

Project in detail

Why is Vaultarch important?

Magic The Gathering playing cards can be valuable – some are £30,000 each. This makes them attractive to counterfeit, theft and fraud. Motivated through having early edition cards stolen – Vaultarch fill an important niche.

Deeptech innovation

The approach uses machine vision to process translucent image data captured using a smartphone. Organic patterns inside paper act as a fingerprint, which is impossible to fake – offering provenance and storage in a secure database, amongst other security benefits.

Using OpenCV and pHASH the solution overcomes several problems, unique to this industry, yet not limited to it – as the solution scales it will lucratively impact other areas of the insurance industry.

Community building

Connecting relevant industry insiders means Vaultarch can earn trust. And by finding their first customers they can develop a product tailored to their target market from the very beginning.

Find the best VC investors

Opening the network up overseas with card traders, we shared insight into asset grading, verification and provenance and the multi-billion dollar secondary marketplace.

Attended events and working from campus to develop strategies for further seed funding, we met with investors such as Simon Cook, and TV’s “secret millionaire” Mike Greene. This was useful to learn about the trajectory of a high potential businesses like the Vaultarch opportunity.

Business Development

• Described the solution (openCV), using a simulation of point-to-point recognition using Photoshop convolution matrix to articulate machine vision goals.
• Research market validation, competitor analysis, patent and intellectual property considerations and hiring.
• Risk assessment covering: business risk, market risk and technical risk.

Content and copywriting

Vaultarch’s “Preventing counterfeit, theft & fraud” proved to work when attention is scarse and helps maintain design consistency.

Design improvements

• UX emphasising stronger contrast, typography and accessibility.

• Logo redesign for readability .

Summary

Prioritising the main thing “most startups fail” at, Vaultarch have marketed the business from inception. It is accepted that any startup should be evenly balanced, concentrating on a three-pronged approach to product design: user experience, engineering, and marketing.

Vaultarch started as they mean to go on.

The largest independent, sustainability research center in Italy

Deep in an area of outstanding natural beauty

With limited resources, such as no water, lead by engineer and entrepreneur Alessandro Ranco a small team has built on an ancient site. Adding power, irrigation, and a teaching block on top of where they live PeR has become the largest facility of it’s kind in Italy.

Project Legacy

Improved Service Delivery

Service improvements have increase profit from overseas, agrotourism visitors. Possessing maintainable learning material in English has given them an opportunity to connect with other centres of learning. Automated back-translation has opened the door to new opportunities to spread their message.

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PER in English

The project in detail

Their message, transcreated

Originally visiting this off-grid eco-village with the intention of learning about self-sufficiency and permaculture, I was enthusiastically invited to join the team. The goal: share their message to an English speaking audience, build the best online experience and ultimately, improve the Service Design offering.

…the tools exist to design better communities. – Alessandro Ranco on resilience, PER

Appeal to a broader audience

The discovery phase began by understanding the present communication plan in Italian. Consisting of courses for different age-groups and levels of education, we set about translating these into English and collating other material, including their Wordpress pages to meet their long-term requirements.

• Translating their message for audiences outside of Italy required a process called: transcreation… the process of creatively rewriting Italian content into English.
• Write and edit course summaries, on-site policies.
• Translate their present website and strap lines. This ultimately became a succinct webapp with supporting PDF documents.
• Curate photos from their archive and shoot new activities.
• Participate as a teacher, to understand student needs.

Better Information Architecture (IA)

The project is a teaching facility, where on-site subject leaders each have their own specialisation. Affecting understanding began by reviewing and streamlining all their content and ordered by topic, in thoughtful goal-driven tasks. Each topic has consistent colour, language and layout, these were then tested by new English visitors, experienced practitioners and non-native English speakers.

• To overcome complexity, many hours were spent rewriting content, providing back-translation for the original Italian authors so that they could improve user comprehension. This became the backbone of the language choice for the topics.
• Scale and hierarchy are embedded into well written HTML and CSS, both visually and semantically. Written to aid readability the interface and the content needed to have a high level of learnability helping people overcome unfamiliar terms and grasp new ideas.
• Colour, and tonal cues make separate sections congruent, and off-site content distinctive from the rest of the content. Users may become subconsciously aware of what’s on this site, and what is separate on a social network by seeing the background colour change – subtle, yet useful.

Organised information that informs the UI

Better information architecture deserves good visual feedback. The interface prioritises clarity, where information is organised for discoverability, being both obvious and subtle.

• A universal menu system across platform… based on previous UI design, this webapp works predictably from one orientation to the next, improving the fidelity of the scrollbar, and it works consistently from one device to the next. This helps users finish their task when picking up from where they left off from smartphone, tablet or desktop.
• The explorable interface provides reassuring visual feedback, and animation on orientation helps users understand how navigation adapts to their device.
• Chunky-finger-sized hit areas make exploring the interactive banners, buttons and menu on the side of the screen predictable.
• Removed some of the default behaviour – such as distinctions in selection, dragging and the right-click pointer rules from some browsers means that clumsy interactions can be prevented, appearing tidier.
• Photographic hints help visitors find their way in the car, showing roads leading to the site.
• To assist routing, the embedded link passes the users current location to Google Maps displaying both where they are, and the final destination. A thoughtful user experience goes beyond simplification: completing user-goals on their journey.
• The interface is clean, without distraction. Behind the interface the content is written semantically, adding meaning to each item, such as: language specificity, addresses, description lists and figure captioned images.

Simple mental mapping

Usability is vital for visitors to succeed in their goals. Sites using elaborate navigation confuse people, they get lost in too many options, unclear language or poor interface decisions. Thoughtful consideration has been paid to the hierarchy of information and how this is visually interpreted in the design.

Accessibility focus-groups

Accessibility for visitors and staff

• Produced uncomplicated, alternative language documents and functional webapp without extraneous code, painfully slow feed widgets or a clunky CMS.
• Meticulous proofreading to reduce complexity and broaden appeal using a “linting” tool: HemmingwayApp. This gives the original Italian authors a sense of security by assisting translation tools (like Google translate), thus making English easier to grasp. This confidence in a foreign language helps them interpret the new English site – then get stuck into the details.
• Help people quickly grasp the level of accessibility on-site for those with disabilities. This information shouldn’t be vague, so illustrating and annotating the accommodation and course information seemed a natural comprehension aid.

Accessibility for visual acuity

• Colour Blindness (Daltonism), affects ~10% of people. Testing with affected people, I developed a clean palette that all participants could decipher – even though they have different kinds of colourblindness.
• Designers can overlook visual acuity, incorrectly considering it a non-issue. Fortunately, there are excellent tools to support decision making on behalf of this part of the population.
• Supporting the palette with consistent layout rules, appropriate text size make the process of meeting contrast guidelines straightforward.
• Sound conclusions from Brian Suda’s research became the kernel of the PER palette, highlighting the importance of deliberately designing with colour.
• Further delving into tools like SimDaltonism, by Laurent Fortin might be shocking, but another good tool to assist any focus on accessibility.

Frontend Development

Building the best online web experience possible

The site summarises the impact of the project, broadens their audience and optimises the experience for mobile . With an emphasis on being understood by people with limited English, the text was repeatedly simplified, rewritten to be parsed online for back-translation.

Optimisation

To improve the site’s user experience several key steps were taken. Semantic HTML was written to help readability and SEO, eliminating render blocking JS. And, reducing the need for heavy files as well as optimising images.

Achieving PageSpeed rating: 99%

• This approach is designed without a CMS, multiple page loads, or visual confusion to mislead the user. Meticulous attention to detail means that the page loads quickly and users can learn everything in one place.
• Multiple, highly optimised graphics were nested in JS for resolution detection and tested empirically on different devices and connections.
• Extraneous data is stripped from SVG files offline using svgo-gui v0.0.9. For lazy-loading photos Flickity, from Metafizzy proved reliable without the dragging functionality or additional JS.
• Icons are applied sparingly with bandwidth friendly Unicode. Tests were performed with a broad cross-section of devices to ensure that all characters rendered similarly and predictably. Whilst Unicode isn’t perfect it improves performance by diminishing download size and gives the webapp a native-feel from device to device.
• The outcome of these optimisations combined is: Performance rated “A” via tools.pingdom.com and a PageSpeed rating: 99%.

Organising the organisers

Who are 3Si, and what do they do?

Derived from their surname Chris Sinclair, Pete Sinclair, and their Father – a silent partner, 3Si handle membership and subscription data. With 20 years of integrity their in-house CRM has evolved to become: OM.Net.

Clients

The OM.Net platform has been developed for Nonprofit Organisations such as Mensa, The National Farmer’s Union and Trading Standards. The web platform operates for clientele such as The Pathological Society.

Project Legacy

As the Customer Champion, I went beyond jargon-busting the flagship product. I encouraged a wave of organisational changes, starting with the elimination of unnecessary complexity to lay the foundation of a customer-first Service Design initiative – one, that everyone could get behind.

This challenge led to an awareness of realigning with user needs, embracing critique by over coming resistence to change.

Visit

Responsive Web Design Prototype

Customer Champion

Facing down issues one-by-one

• Broadly impacting the business, I began by holding discovery sessions with Senior Heads of Function to determine rationale and accountablity.
• Highlighting UX issues, such as: confusing patterns and inconsistent logic.
• Articulated universal principles such as the psychology of familiarity, lingustic consistency, layout and hierachy. Aiming to axe incoherent “Screens”.
• Engaged in deep-research with a primary interest in product development.
• Accumalating organisation-specific terminology.
• Analysis of sales onboarding process: leveraging human behaviour for better outcomes.

Alignment

• Diligently absorbed the product offering (as an imperative), before making recommendations, or conducting fresh design work.
• Included internal Product Owners as key Stakeholders. Originally they wrongly considered themselves outside of this important evaluation.
• Encouraged Junior staff to persevere with the OM.Net Driving Test. Our group managed a 100% pass rate! Although, previously everyone failed first time.
• Introduced the Development Team to The Double Diamond Methodology, to systematise iterative feedback into their work.
• Promoted Service Design concepts, initially applied to lighten overall handling of support-tickets.
• Overcame resistance surrounding UAT (User Acceptance Testing), to make the process geniunely in favour of the end-user and an organisational priority.

Information Architecture

Structural organisation & arrangement

• Launched a campaign promoting the benefits of Information Architechture (IA), to anchor conversations around common words and terms.
• Began the process of overcoming product-related confusion.
• Creation of an accessible, company-wide glossary, underpinning with the simplification of the marketing material.
• Redesigned the style guide to reassure heads of function as to the importance of fundamental principles of graphic design such as hierachy, layout and typography.
• Structural representation was necessary prior to the delivery of UI exploiting user centered design principles.
• Attempted simplification (inspite of a legacy offering), to produce flows that steer people toward as few decisions as possible.
• The goal is not simplification per se, but linguistic hygiene… and apply conventions that reduce distractions (such as visual noise or jargon).

Communicating values

Developing a CRM platform doesn’t need to be overly complicated. 3Si required technical design improvements in-keeping with 20 years of heritage.

Rewriting their Brochure for an audience of non-technical people, I explained the benefits, without jargon. The company has their own lexicon, so this project was the first to incorporate their new glossary.

With near-absolute autonomy over an intensive period, the marketing material was produced with laser-focus in just 7 weeks.

Clarity

With an emphasis on readability, people can find the information they need. The goal of task-based information handling is to help people make the right purchase decision.

Content flow

A simple UI was produced to document the new terminology in one place. This was written to hold and maintain attention, answer common questions and chime the right note – without duplication. A perfect opportunity to overhaul the homepage.

Visual Design

Harmony & rhythm

Eye tracking is fantastically capable for modern authours. Before delving into high-tech solutions, however, I went for the most classic device. To truly place emphasis on readability, we must understand the underlying page – what comes before content?

The earliest formal tools for composition and layout were crude. The Villard de Honnecourt Diagram (or Villard’s Canon), however, still has a modern application in illuminating the blank page.

Villard’s Canon can remove ambiguity by establishing a typographical box.

This works by horizontally and vertically subdividing the space. Naturally, margins emerge… two ninths for the inner margin and one for the outer margin, and one ninth for the top margin with two ninths for the bottom margin.

Magically, this reveals the text-area and paper size are of equal proportions. Also know as Rosarivo’s Canon.

What’s magic about that? See for yourself: whatever the page format, it always brings geometrical rhythm which in-turn, informs the proportions of the typeface.

Modern technology meets a traditional graphic design background.

Harmony & rhythm.

Eye tracking

Research into the F-Shaped Pattern helps mitigate comprehension issues. By defining content by user intent, we create a Page Agenda overcoming common eye tracking results:

Page Agenda from 3Si:

• Make headings pop! The Myriad Pro typeface has multiple weights to distinguish hierarchy.
• Remove ambiguity. What does our reader infere from the page? Answered in the first paragraph establishes information scent, reassuring the reader about the content.
• Exploit laziness. Headings convey more information when they’re read, so using fewer words means they’re more likely to be parsed.
• Group content by applying IA to each page.
• Test often and iterate. Audiences make assumptions, going beyond a second pair of eyes is invaluable.

Content without boundaries

The marketing material has an emphasis on clarity. Although the visual language of OM.Net required a nod to what was already in circulation.

Following the the initial IA phase, the design continued to take shape as a cohesive package across print and screen. A Responsive Web Design prototype was then optimised for mobile. Epirically tested on small, low-bandwith devices.

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Responsive Web Design Prototype

Brand Accessibility

A design which can overcome poor visual acuity should also work for people with no visual issues. This was how I began combining colour and shape to inform atmosphere and create a Visual Language.

To be adaptive to people’s needs, a colour‑blind theme was developed using concepts born out of consumer psychology, applied at the design stage.

Colour can be useful within the context of information gathering – it acts as a clue telling people if they are nearing their goal. What looks “hot”, what should I visit, is this a group?

The icons and layout became harmonious across print and screen intentionally making the UI an extension of the brand.

Template design

Each template was designed to reduce production time, unnecessary decision making and error rate. Both the prototype landing page and the print material contain the same refreshing content.

Frontend development

Wireframing

• Aligned organisational priorities with Maintainence Developers.
• Proposed dramatic reductionist design to user-flows aimed at improving familiarity.
• Incorporated user centered design principles, such as: discoverability, distraction-free relevance and task-based information handling into various product offerings.

Writing CSS & HTML

• Prototyping Webapp, similar to spreadsheet application. Cleverly nesting data within a mobile context.
• Designing a new, clean user interface for the web product.
• Produced a high performance static site – written after the fresh perspective on their marketing material, whilst honouring branding already in use.

Scott fully understands the concepts of design… how things flow and the way the message is conveyed to the user. – Chris Sinclair Managing Director, 3Si

Carfax Cafe, Oxford

In 2012 entrepreneur, Fernando Kindermann opened Smiley Cafe. Friendly hospitality and Brazilian and Italian dishes are served from the shadowy site – although, that formula wasn’t enough. The venue struggled to attract passing trade and consistent regulars. To help the Carfax Tower stand-out, we used design to attract people and boost sales…

The Project in detail

Meet here for Breakfast, Lunch & Tea

The business needed a rebrand. Improvements meant presenting a professional image. We had hard conversations to convince the management to rename the business. Family and friends all have a stake, but Carfax Cafe didn’t become Fernando’s until weeks into the process – yet Fernando couldn’t forgot the hours of investment, and everyone agreed – authenticity works!

The name is sticky. The purpose of the site needs to be simple to grasp and recognisable.Carfax Cafe is centre-point for locals and a meeting point for visitors. Helping people act, we proposed an obvious call-to-action: Meet here for Breakfast, Lunch & Tea. This works becasue it reveals the friendly informal nature of the business and implys the business function.

Thorough design, diligent typography

The remaining 12th-century St Martin’s Church Tower, known as Carfax Tower deserves a visual language in recognition to the site history. In the middle of this epoch, seventeenth-century Bishop of Oxford and Dean of Christ Church: John Fell (1625 – 1686), began an important historical undertaking in typography development (as documented by Igino Marini).

Today, inspired by his endeavour, revival faces mimic The Fell Types (by H&FJ), giving us a glimpse of the idiosyncratic, hand-fabricated glyphs.

The aim of this graphic design goes beyond utility – adding cultural relevance, important both in terms of typography, and historical Oxford.

Everyone’s favourite

The design, at first glance is simple – however, it’s a complex interplay of revivalism, paired with a modern classic: Cooper Black Swash.

Bringing a hearty, abundant tone to the letterforms, finished on tastefully coloured board makes for a traditional storytelling foundation. Now the site is established, fostering five-star reviews.

Point of interest

Researching historical facts about the Carfax Tower lead to seek the original plans from the Oxfordshire History Centre. This elevates the menu by divulging interest beyond fast-food.

A huge achievement, against all odds

The Children’s Centre for Civilisation & Creativity, Heliopolis, Egypt endured the usual construction challenges. In 2011, the timing of the Arab-spring and Egyptian revolution further complicated things for Mallinson’s Architects & Engineers’ team.

Mallinson’s winning the Museum + Heritage award in 2012 because of well organised design. Together, collaborators solved problems outside Egypt so the holistic design became a reality.

Beyond content creation

Project background

Appointed to create mixed digital media, including games, touch interfaces and an animated centre-piece consisting of a double-sided, 30m LED wall.

Inspiring the next generation

Throughout the project, I had the privilege of mentoring Junior artists. We produced multi-format visuals on deadline for the opening ceremony.

Exterior, and entrance to the centre-piece

Interior walk-way

Thomas Manss

Creating something remarkable

Bowers & Wilkins make the worlds most advanced hi-fi products. Partnering with Apple, Jaguar and Lucasfilm, I was brought onboard by Thomas Manss, to celebrate their “true sound” in-car audio products for the Vintage at Goodwood conference.

Conference opener

The outline of the brief was to tell the evolutionary story of Bowers & Wilkins, under strict oversight of the talented art-director: Thomas Manss. Ceding creative control to overcome the typical mixed-media project hurdles, we brought the B&W story to life.

Preview

Vintage at Goodwood conference introduction.

Legacy

Turning this memorable, musical ditty really hit the right note – receiving rapturous applause. Marking the begining of profitable relationships.

Background

Reduce investment risk

Intended for entrepreneurs to control their costs and guarantee content delivery to their customer’s devices.

Component Based Design

Meeting business goals, controlling costs and avoiding gotchas does not mean generic, undesirable designs.

In fact, it is easier to delight the user when there are constraints are inplace that help lay the groundwork.

Process

Discovery & Definition

The goal at this stage is to create a credible wireframes to reflect the client’s demands.

Component Libraries

I use component libraries that are based on a custom template design to enhance productivity.

This means, I can obsess over the implementation details for every project. Each generation of development feeds-back into the offering, advancing the standard – pushing what’s possible, faster.

Testing

Completing tasks on an app deserves good user interface design. The interface is tested to work on customer’s devices.

Clear, readable text, decent hit areas and thoughtful calls-to-action need testing and improvement to really meet business goals.

Each design iteration is based on empirical testing with close attention paid to the client-led focus group’s suggestions.

Performant

The design has undergone many iterations to achieve a GTMetrix UX score: 100%.

Software that follows the sun

Aris Technologies develop online gaming platforms in niche markets. Established to follow the sun, Aris produces secure code during GMT, testing in China and constantly deployed within the USA.

Project Legacy

I delivered high performance assets that remain in use: earning millions of impressions, across thousands of games, delivering a solid return on investment for Aris’ most demanding private operators.

The sophisticated user interface – copied by competitors, continues to underpin the every product the Development A-Team create.

The project in detail

Template driven user interface design

As the lead user interface designer, realised the templates for a broad range of games – from roulette, to video slots within Flash and within a 3D environment using OpenGL. These templates were populated with unique content by the art department where the client and web teams supplied the underlying gaming logic.

Multi-OS, multi-resolution assets

The common UI took shape as a rugged arcade machine with realistic features. It’s design is highly modular. Each game title has consistent graphics and templating throughout the whole series – these assets remain in place 10 years later proving, skeuomorphic UI is still relevant in gaming.

Branding

Co-producing a range of branded game titles and wrote specification documents forming a sound business case for each project.

Investor related content

Produced presentations on spec. for managerial/ investor relations to steer business decisions.

An impressive heritage

About Advanced

Advanced Illustrations was a traditional technical drawing office, servicing Rolls Royce, Siemens, Cummins and other household names.

Although their heritage did not made them immune to progress.

Legacy

Brought on board specifically to modernise business practices, our work together formed the foundation of a new business model – providing them a robust ROI years into the future. With a new name to reflect their offering: Advanced Animations.

About the project

Updating the service model

Areas of the business such as maps, were cumbersome – potentially being erroded by data-driven Goliaths. There was a need for a fast-turnaround, service mindset.

I began by developing animation based on the the most demanding client-requirements. This was rapidly reduced to templates. In place, these expediate business decisions, accelerate work-flow and increase flexability. For other Animators, they enforce constraints, yet still allow for improvements to yeild profitability.

All-round technical artist

Focusing on CAD/CAM with skilled modellers, I produced animation, lighting environments and camera patterns that were rich in dealing with complex manufacturing topics.

Generally, assets require a studio environment before being pre-visualised as animated scamps. Then, they are distributed to a simple, custom network render-solution. The pipe-line helped managed how we stiched together output and processed post processing with a reductionist methodology.

Profitable technology adoption

64bit technology was a complex, experimental technology. Our client’s goals quickly became very demanding when restricted by a 32bit solution, so I diligently configured the new 3D Studio platform to bring stability to very complex data-sets – automating boilerplate, standardising scenes and componentising assets for re-use.

Solving implementation issues is an intrinsic part of working with complex geometry. However, it was clear that solving these issues early would become the foundation of the future profit-model.

Extended Network

A rewarding relationship with Autodesk blossomed using our Power Booleans artwork to advertise their acquisition of nPower. This work was described as a cut above the rest.

Using Power Booleans, the Siemens Napier project, was literally – at the cutting-edge of the industry!

Clientele

Particularly noteworthy were technical renders for Master Mover, Gattic and typography (font design), for Pulse Fitness. I also help produced web UI for Robat and many storyboards and animated scenes for Joloda, Cummins and Siemens.