Graphic Designer & Marketer  — Cyberport2, Hong Kong. Google Campus, London
Award winning Ltech startup
Cambridge University’s Andrew Buchanan, set out to make counterfeit, theft and fraud a thing of the past: Vaultarch is a multi award winning Ltech (Legal tech) startup protecting valuable collectables.
Scott displayed energy & resourcefulness… He has good networking skills & an eye for the commercial factor – Andrew Buchanan, Vaultarch
Project in detail
Why is Vaultarch important?
Magic The Gathering playing cards can be valuable – some are £30,000 each. This makes them attractive to counterfeit, theft and fraud. Motivated through having early edition cards stolen – Vaultarch fill an important niche.
The approach uses machine vision to process translucent image data captured using a smartphone. Organic patterns inside paper act as a fingerprint, which is impossible to fake – offering provenance and storage in a secure database, amongst other security benefits.
Using OpenCV and pHASH the solution overcomes several problems, unique to this industry, yet not limited to it – as the solution scales it will lucratively impact other areas of the insurance industry.
Connecting relevant industry insiders means Vaultarch can earn trust. And by finding their first customers they can develop a product tailored to their target market from the very beginning.
Find the best VC investors
Opening the network up overseas with card traders, we shared insight into asset grading, verification and provenance and the multi-billion dollar secondary marketplace.
Attended events and working from campus to develop strategies for further seed funding, we met with investors such as Simon Cook, and TV’s “secret millionaire” Mike Greene. This was useful to learn about the trajectory of a high potential businesses like the Vaultarch opportunity.
- Described the solution (openCV), using a simulation of point-to-point recognition using Photoshop convolution matrix to articulate machine vision goals.
- Research market validation, competitor analysis, patent and intellectual property considerations and hiring.
- Risk assessment covering: business risk, market risk and technical risk.
Content and copywriting
Vaultarch’s “Preventing counterfeit, theft & fraud” proved to work when attention is scarse and helps maintain design consistency.
- UX emphasising stronger contrast, typography and accessibility.
- Logo redesign for readability.
Prioritising the main thing “most startups fail” at, Vaultarch have marketed the business from inception. It is accepted that any startup should be evenly balanced, concentrating on a three-pronged approach to product design: user experience, engineering, and marketing.
Vaultarch started as they mean to go on.